Sketch drawing of idea.

Inked the drawing in Adobe Illustrator.

Duplicated the inked drawing, creatd a nose for the tiger, and filled the inked drawing.

To show the process of the ongoing logo.

Masked the inked drawing; the inked drawing was cut into a circular shape.

 

The chosen font was Futura. A more neutral font to represent the word mark of the logo.

The final combonation mark of the symbol and the word mark. 

To make the logo stand out, a choice of bright colors was chosen. A gradient was used to visually portray the transition of the colors from dark to light; burnt orange to a bright golden yellow.