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島時間 整體設計包裝 Islet Lumiere Branding Design
島時間 | 東湧特調整體設計包裝
Islet Lumiere Branding Design

去年在日本的馬祖再詮釋展覽,認識許多熱血的馬祖青年,今年特別與鹹味島合作社 Salty Island Studio共同規劃東引深度旅遊企劃,這是我們送給東引這座離離島的禮物。

遠在離離島的東引,當我們探訪前往,搭了13個小時的船,緩慢地接近這座遠在國之北疆的小島,船緩緩靠近,心也悄悄鬆綁都市的緊張情緒,這也是這次設計核心理念 -『 一種離離島的節奏 』,由於冬季正是旅遊的淡季,也期望來到這裡的旅人,放慢腳步行走與觀看。

整體設計以『島時間』概念為原點,標準字用類似指針脫離軌道的作法,傳達忘卻時間的意象。而視覺構成以西引的羅漢坪三色石為主體,融合純粹、迷離、險峻的意象,表現出東引的海島特殊地景;另以三色石的褐、金、黑色的漸變色彩,隱喻時間/鐘凝結的概念。

在材質上刻意選擇透明貼紙,貼在玻璃瓶上會呈現出一種通透感,呼應東引的純粹之美。

而三種東湧特調也是由我們一手設計調製,以東湧高粱與馬祖老酒為基底,融合馬祖特有的醋飲,將島時間切割出三個賞味時間的意象,特別設計出三款酒飲,分別是AM 05:17 《 澳 口 晨 幻 》、PM 05:09 《 樂 華 夕 日 》、PM 09:42 《 東 湧 夜 曲 》,命名是以東引的地名對應時間的概念,在這冷洌將至的冬季,期望旅人有空來到這美麗難得一見的小島,搭配氣泡水、冰塊、或是帶著鹹味的海風,啜飲一口,讓舌尖永遠留住屬於這裡的味覺記憶。​​​​​​​

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Our branding design concept is taking Islet Lumiere as the starting point, and we tried to express the oblivion of time with typography. The type treatment is like a loose minute hand on clock. The key visual design is inspired from the famous landmark of the island - Luohanping (Lohan Flat) , aka Three-Colored Stone. We tried to represent the purity, steepness of island landscape of Dongyin in a psychedelic way. Furthermore, we extracted the gradient color scheme palette from Three-Colored Stone with 3 colors which are brown, gold and black, to compare to the freezing time. We chose clear sticker to print the label, so that transparency will appear while bottle labelling, and it echoed the beauty of purity of Dongyin.

Inspired by Islet Lumiere, we also made 3 limited-edition cocktails with Kaoliang liquor and Matsu old wine as base spirits. These 3 cocktails are named as Baymouth Morning, Lehua Sunset and Dongyong Nocturne, which combined the place names of Dongyin and timescale. We really hope travellers in Dongyin will enjoy their drinks and seal the flavor memories for always.


得獎記錄 Awards

2021金點設計獎│初審通過
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2021 Golden Pin Design Award / Integration - Preliminary Selection


以西引三色石為主體,融合純粹、迷離、險峻的意象;另以褐、金、黑色的漸變色彩,隱喻時間/鐘凝結的概念。
標準字延伸應用
延伸主視覺意象,設計立體折頁
折頁上緣以東引的著名地景做層疊,形同一本立體書
背面以簡單文案介紹東湧特調
特製桐木禮盒與腰帶
島時間 整體設計包裝 Islet Lumiere Branding Design
12
261
1
Published:

島時間 整體設計包裝 Islet Lumiere Branding Design

12
261
1
Published: