Overview
Tru Airlines is a low-cost regional airline that has routes that serve the southern United States. They are one of the most affordable options in the southern United States. They keep their costs super low by adopting a no-frills service but also still providing a positive safe experience.
Their target customers are young, cost-conscientious audience so they want a brighter more fun look.
The challenge was to make them look fun and casual but also making sure that they be observed like as a trust-worthy company.
Brand Key characteristics
