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Branding, identity, and more for the Georgia-based non-profit, The Essential Economy Coucil, a group of industry specialists and professionals who are helping to direct political change.
The Council works towards educating and empowering the "Essential Economy," an occupational cluster that includes restaurant kitchen staff, janitors, landscape crews, farm workers, nursing aides, stock clerks and other non-managerial positions.
The Essential Economy brand aims to be very simplistic and utilitarian. The logo creates an infinity to represent the movement of the economy, but there are purposeful gaps to represent the ineffiencies of the flow of the economy without the Essential Economy included. These gaps also form two hidden "e's," standing for the Essential Economy.
The Essential Economy brand aims to be very simplistic and utilitarian. The logo creates an infinity to represent the movement of the economy, but there are purposeful gaps to represent the ineffiencies of the flow of the economy without the Essential Economy included. These gaps also form two hidden "e's," standing for the Essential Economy.
