In GIT 494 (Advanced Commercial Photography), we were challenged to create a photoshoot for a client of our choice that would result in 3 cohesive product shots. Seeing as that I am avid lover of bright and colorful makeup, I chose to create a shoot for my favorite makeup brand ColourPop Cosmetics.
For this shoot in particular, I wanted to create a graphic look that involved the use of hard shadows, pops of color, and a minimal look. My thought process behind setting up each scene was that I wanted to create something that could easily be used in advertisement and would flow well with all the other photos in the set. I also took into account ColourPop's general style and eventually opted for colorful pastels to display the products on.
Throughout the shoot I was constantly playing around with the shadows by moving the light around and raising some of the construction paper shapes to give it varying levels rather than sitting flat on the background. I would say the biggest challenge I faced at first was coming up with a way to make the scenes interesting. As I mentioned previously, I used different heights to create interest in the shadows, but far before that I didn't even have construction paper shapes. While I still enjoyed the look of the products on a solid background I felt that they were too basic looking, which is why I started adding other props into the scene.
After three hours in the studio I managed to get the shots that wanted and the final edits for them are down below.