Gatsby Styling Pomade Matte Moulder is the latest invention from Gatsby Indonesia. A hybrid between pomade and wax, Matte Moulder give you full control to style your look with a natural matte finish and will last long.
In conjunction with the product launch, we create an integrated campaign to elevate the brand image. First, we create a video commercial and billboard. Recorded in Japan, we collaborate with the talented director and photographer to create such a dynamic and vibrant video with a powerful message. This video is not only showing the uniqueness of the product, but also an epitome to celebrate individuality and togetherness. Because taking control starts from a small step; a Gatsby Matte Moulder.
In conjunction with the product launch, we create an integrated campaign to elevate the brand image. First, we create a video commercial and billboard. Recorded in Japan, we collaborate with the talented director and photographer to create such a dynamic and vibrant video with a powerful message. This video is not only showing the uniqueness of the product, but also an epitome to celebrate individuality and togetherness. Because taking control starts from a small step; a Gatsby Matte Moulder.
Agency: KAVA
Brand: Mandom - Gatsby Pomade
Brand: Mandom - Gatsby Pomade
Creative Director: Luddy Prayogi
Sr Art Director: Bayu Nur Khafie
Sr Copywriter: Prita Hersty Imaningtyas
Sr Copywriter: Prita Hersty Imaningtyas
Account team: Rahmagia Asmarta
