Loerie Awards 2019, Finalist

Castle Lager believes in the unifying power of sports to harness the collective spirit of unity. For, when we’re united in celebration, we truly become one nation.

In 2019, all our national sporting teams qualified to participate in major tournaments. Castle Lager tasked us to create the ultimate supporters jersey, for Mzansi to unite behind our national teams. As one supporters’ team with one jersey.

Castle Lager identified six pivotal sporting moments that united our nation.

We used these 6 awesome national sporting moments to create a new fabric, the fabric of our nation. We did this by photographing at macro-shot the original jersey fabrics and once digitized wove recognisable sections of them all into one. Part of the magic lies in the fact that the 6 jerseys we used were the very ones worn on the field.

These shirts became part of a limited-edition supporters’ kit available only at the launch of the ‘ultimate supporters’ jersey’ at Nelson Mandela Square. The design didn’t end with the shirt, we then carried it over to a limited-edition collectors set of Castle Lager cans that hero each event.