TINE — THE JARLSBERG TOASTIE CAMPAIGN  

Our goal was to inspire Brits and Americans to replace cheddar with Jarlsberg in their beloved grilled cheese sandwiches. In these markets, Jarlsberg is positioned as a slightly more unique everyday cheese that fits every occasion. For a small player in a vast market, we decided to focus our efforts on Instagram, and try to stand out on the channel’s own terms with a unique voice and inspiring content.