We are excited to announce that powerhouse creative studio, Toby & Pete have joined the L/L roster! With roots in photo-illustration, CGI imagery and typography, Toby & Pete have also produced and directed music videos, animations, installations, and creative production for live music concerts.
How would you define creativity?
Creativity is something very human, everyone is constantly creating their own version of the world, our brains just do that naturally.
Being able to control that process is when things get interesting and we’re able to make new things and think new thoughts.
Generally it means being able to describe something without using the internet.
What is your favorite piece of work that you’ve created and why?
This is such a hard question to answer, our work is becoming so varied and there has been jobs that we’ve loved across the board.
Our favourite print job would have to be the Steve Back Jumping castle. We created this for an old work colleague and the brief was as straight to the point as “make my name fun’. What’s more fun than a jumping castle? We love typography and this was the perfect opportunity to create something really unique and playful. It’s built in such a way that it could possibly be made for real. Maybe one day.
The other stand out job for us would have to be the live production for Sydney based musician, Flume. We not only created an interactive light installation, we also had 2 hours of unique video content to create. Then to cap it off to see the show debut to a crowd of 18,000 people was an amazing experience. Definitely a career highlight.
What is the best piece of advice you’ve been given?
Second to that would be “Don’t dabble” – either do something completely or don’t do it at all. That one came from Canadian photographer duo Montalbetti and Campbell.
It’s one that’s hard for us to stick to as we have such a wide variety interests but we always try to measure ourselves against the best in whatever discipline we’re approaching.
Who inspires you?
Funnily enough many of the artists on the LL roster are among our daily inspiration. Which is why we’re so excited and complimented to be joining the roster.
When we first started up we were looking at artists such as Alex Trochut and admired his ability to apply his unique aesthetic across multiple mediums. This is something we’re still working on bringing to our folio. James Day is also a big inspiration for us. He has mastered the art of clean and perfectly balanced composition.
Other notable inspirations would be Wes Anderson, Charlie Kaufman, Universal Everything, Ryoji Ikeda, Professor Brian Cox, Anish Kapoor, Alva Noto.