Ideal cutomer profile (ICP)
Using the Ideal Customer Profile (ICP) helps identify, source, and prioritize your best prospects
An ICP is a combination of firmographic and behavioral characteristics that define an organization’s most valuable customers. By creating a general profile of an organization’s best accounts, sales and marketing teams can develop measurable strategies that convert these top buyers.
My Role
I completed all activities in the UX project cycle in a solo capacity- from research to design to prototyping. I was in charge of Research, Ideation, User Task Flows, Branding, Design, Prototyping & UI/UX Design.
High Fidelity Clickable Prototype
As a result of the testing, my observations, and the users’ feedback, I was able to improve my designs. I also used the framework previously established in the low-fidelity mockups along with the appropriate colors, icons, typefaces & fonts. I made the detailed High-Fidelity clickable prototype using Invision.
