Arushi Sethi's profile

graphic novel in the making.

Arushi Sethi
•
the art direction book is considered as the constitution for any aspiring art director in the advertising industry.  It is compilation of 28 of the worlds top art directors  and their advice about their craft. it gives a brief account of art direction as a challenge. It is indeed a difficult and frustrating business.
 
The core idea is to depict the primary challenge that the advertising industry faces. which is delivering better ideas for future  with better execution than the past  and lower costs than the present. My guide would operate in a strictly commercial setting with a straightforward  un romanticized  tone of voice. It would be more like an illustrated piece of inspiration. hopefully.
 
It could be a illustrated series of episodes introducing each master art director . A brief account of their personality and their placement in the industry. As portrayed in the art direction book it would be followed by their words of wisdom as a dialogue with the readers  ( includes technical points, life advice and a clear picture of how advertising operated in today's  commercial framework).
 each episode would also include examples of print ad's by each art director.
this would be a very interesting and challenging project. I am excited and  passionate about it . I do strongly believe that advertising is the place for me to be. 
 
EPISODE1
 
warren brown :
CURRENT
Creative Director at Brown Creative Limited
PAST
Senior Designer at Stafford & Stafford
Senior Designer at Designers & Partners
Junior Designer at Hinton Chaundy
charecter development
fully rendered illustration of the central charecter of this episode Warren Brown.
Graphic Novel style exploration concept illustrated manual narative design image and text interaction type design narrative design banglore India illustarted manual print character development
Graphic Novel style exploration concept illustrated manual narative design image and text interaction type design narrative design banglore India illustarted manual print character development
Graphic Novel style exploration concept illustrated manual narative design image and text interaction type design narrative design banglore India illustarted manual print character development
style explorations.
the exercise is to visualize one charecter through three different style varients that are completely different in terms of visual language.
 
the next illustration is a specimen of style one.
 
Graphic Novel style exploration concept illustrated manual narative design image and text interaction type design narrative design banglore India illustarted manual print character development
Graphic Novel style exploration concept illustrated manual narative design image and text interaction type design narrative design banglore India illustarted manual print character development
Graphic Novel style exploration concept illustrated manual narative design image and text interaction type design narrative design banglore India illustarted manual print character development
judy john is the main charecter of an episode dedicated to the women in advertising.
the visual style used is similar to that of warren brown. 
the heads will be rendered and then the w.i.p charecter of judy john will fall in place.
Graphic Novel style exploration concept illustrated manual narative design image and text interaction type design narrative design banglore India illustarted manual print character development
Graphic Novel style exploration concept illustrated manual narative design image and text interaction type design narrative design banglore India illustarted manual print character development
spreads under progress.
Graphic Novel style exploration concept illustrated manual narative design image and text interaction type design narrative design banglore India illustarted manual print character development
Graphic Novel style exploration concept illustrated manual narative design image and text interaction type design narrative design banglore India illustarted manual print character development
Graphic Novel style exploration concept illustrated manual narative design image and text interaction type design narrative design banglore India illustarted manual print character development
Graphic Novel style exploration concept illustrated manual narative design image and text interaction type design narrative design banglore India illustarted manual print character development
Graphic Novel style exploration concept illustrated manual narative design image and text interaction type design narrative design banglore India illustarted manual print character development
Graphic Novel style exploration concept illustrated manual narative design image and text interaction type design narrative design banglore India illustarted manual print character development
Graphic Novel style exploration concept illustrated manual narative design image and text interaction type design narrative design banglore India illustarted manual print character development
Graphic Novel style exploration concept illustrated manual narative design image and text interaction type design narrative design banglore India illustarted manual print character development
graphic novel in the making.
Published:
Arushi Sethi's profile

Owner

Arushi Sethi's profile
Mumbai, India

graphic novel in the making.

The core idea is to depict the primary challenge that the advertising industry faces. . It would be more like an illustrated piece of inspiration Read More

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial