Jackson Allen Moss's profile

Snack Favorite Nut-Thins Gets a Makeover

Southlake, TX-resident Jackson Allen Moss has extensive experience as a health and safety manager in various industries. Working primarily in TX, Jackson Allen Moss is director of safety, risk, and health for snack conglomerate Blue Diamond Growers, which is based in Sacramento, California.

In October, Blue Diamond unveiled its plan to revamp the image of one of its most popular snacks. Since 1997, Nut-Thins have been on an ever-changing path that has included tasty flavors such as Sea Salt, the Artisan line of Nut-Thins, honey cinnamon, and Sriracha.

While the company will not be introducing any new flavors, the company is changing its packaging to align with its current campaign - Crave Victoriously. This campaign encourages its customers to embrace their cravings. The packaging will incorporate bright breakthrough colors and attractive visuals that highlight the Blue Diamond brand.

The snack is a gluten-free option to traditional snacks on the market. Since its introduction, the snack’s popularity has grown substantially, and it is now the number brand of specialty crackers. The cracker is made with rice flour and almonds and has a very crispy crunch, making it a great substitute to satisfy those potato chip cravings.
Snack Favorite Nut-Thins Gets a Makeover
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Snack Favorite Nut-Thins Gets a Makeover

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