“Suan Khun Poo” (Grandpa Farm) is a farmer’s brand, selling produces such as fruits and vegetables. The family business is currently being run by the third generation and it all started with Grandpa who loved to share the produces from his self-maintaining garden with the neighbors and came to be the local’s favourite. The business started from a convenient store and built its way up to a fruit stall eventually.
The branding design revolves around what came to be Grandpa’s Farm. The grandpa cartoon mascot gives off a friendly feeling and the handwritten font captures the organic nature of the products. Instead of a straw hat, grandpa wears a leaf to represent the lives and the products that make bond with the earth as can be emphasized in the landscape of fruitful farmland in the background.
The packaging design comes in a container box, plastic and paper bags for Melons. All themed up with a cartoonish feel.
