This project was developed for the Portfolio Seminar course during my senior year at Beacon College. It is the revised version of another design that I created as part of a group project for another course called Visual Communications in 2018. My group at the time chose the brand name, Columbia Sportswear, for our project because I came into class one day while wearing my white puffy Columbia coat over my regular clothes because of the cold weather in Florida.

During the development of this project, I learned that it's best to keep the amount of text and other elements within the design to a minimum so that the message behind it is clear. The previous version of this project had a lot of text and two different pictures partially hidden by triangular boxes that were meant to stack on top of each other and split off into opposite directions at the same time.