Career Education Newsletter
Career Education Newsletter is a booklet created to showcase the achievements and success stories of various departments within Mission College. The main purpose of this newsletter was to market new courses and upcoming events to current and prospective students as well as communicate the student's achievements to the potential hiring managers. Both print and digital newsletters are created by following the brand guidelines of Mission College.
1. ABOUT THE PROJECT
Creative Brief
Design the layout, pages, and cover for the Mission College Career Education newsletter.
Target Audience
Current and prospective students, parents, educators, and hiring managers
Project type
Client project with a timeline of 2 weeks
Specifications
Print Newsletter - Letter size, No bleed, Full color
Email Newsletter - Interactive, letter size, No bleed, Full Color
Cover - Full Bleed, tabloid-size
Roles & Responsibilities
Template design
Content Strategy
Layout and Cover design
Interactive PDF and digital publishing
Communicating and discussing with clients from different departments
2. OUTCOME
The printed copies were placed throughout the campus and in some public places like libraries and schools. It was well-received throughout the campus and I got a lot of appreciation from different departments. According to the data from our marketing team the email newsletter was viewed by more than 2000 people.
3. GOALS
01 The contents should be labeled and organized in such a way that the user finds it interesting and able to easily access the information they need.
02 There should be a clear distinction between different categories like CTA, course information, upcoming event, etc.
03 The design should be unique and distinct from other in house print materials while following the brand guidelines of Mission College.
04 The layout should be clean and have a good balance between the images and text.
To achieve these goals the principles of layout and typography were used as the key elements.
To achieve these goals the principles of layout and typography were used as the key elements.
4. DESIGN PROCESS
Content Strategy
The text for the newsletter was provided from all departments as a 50-page document. Planning the presentation of the content was the first and the most crucial step in designing a successful layout. Discussing with the senior designer and the department chairs it was agreed to refrain from the
text-heavy layout and make it visually engaging. The overall contents are divided into the following categories:
text-heavy layout and make it visually engaging. The overall contents are divided into the following categories:
1. Did you know?
2. Upcoming events
3. Course listings
4. Link to the department website
The amount of copy in a page was decided based on the user's attention span and grasping power.
Categories of Career Education Newsletter
Exploration
Exploration Sketches
Template
After finalizing the content a template was created with margins, color schemes, icons, and text styles.
Newsletter Template
Minimal colors are used to make the pages look classy and simple. The important pieces of information on a page are highlighted using color.
Color Palette & Typography
Style
The consistent style was followed from page numbering to typography to create an identity as well as to make it comfortable for the audience to read.
Cover design
An attention-grabbing cover is vital for inviting the readers and make them delve deeper into the publication. Minimal information like heading, subheading, college logo, images of students, and web address was included in the design. Four different cover designs with placeholder images were presented to the clients.
Newsletter cover designs
Chosen cover design
5. INTERACTIVE DIGITAL NEWSLETTER
6. CONCLUSION
Learning
I understood that having healthy relationships with clients will enhance the creative process. Working as an in house designer taught me how to follow and maintain the company's brand integrity as well as exercise one's creativity.
