Dr SCHOLL'S
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Dr SCHOLL'S
"BEAUTY IS ONLY SKINDEEP"
Evolutive installation of Fungus/Mushrooms on billboards.
A specific coating was screened on the feet of the models so rot could evolve
and spread over 2 weeks on the billboards.
This was enhanced by a digital campaign.
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Dr SCHOLL'S
Press campaign : ""BEAUTY IS ONLY SKINDEEP""
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Dr SCHOLL'S
Digital campaign : ""BEAUTY IS ONLY SKINDEEP""
The campaign was enhanced by website banners where the models and pictures were disappearing under the rot.
The mouse cursor also triggered rot spots that spread on the whole screen/page disturbing the viewing.
Digital campaign : ""BEAUTY IS ONLY SKINDEEP""
The campaign was enhanced by website banners where the models and pictures were disappearing under the rot.
The mouse cursor also triggered rot spots that spread on the whole screen/page disturbing the viewing.
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