The See Through Bus
Working once again for BBDO Toronto, we crafted “The See Through Bus" for GO Transit.
In this collaboration the message was that buses were cleaned so often that they're becoming "See-Through". The project reveals how GO Transit is obsessed by hygiene and all safety protocols. Our role was to create a fully transparent CGI bus, assets, photo retouching and the making of video.
While combining CGI with photography, we made this huge artwork (20.000 pxls wide) to wrap 4 buses riding across Toronto. All safety protocols were followed during this production.
