Art direction and photography for the rebranding of Kolca in Europe, with a new creative direction that focuses on the concept of Minimalist Retro-Pop. The duality between retro and minimal styles was resolved with art direction that marries opposing ideas: minimalism, pop and retro. Bare backgrounds in muted tones were combined with props, wardrobe and make-up trends rescued from the 80’s and 90’s to amplify the brand message. The project is formed by still life and on-model photography, under one cohesive aesthetic.
Sketch vs Final Still
Sketch vs Final Still
Sketch vs Final Still
T E A M
Client Kolca Europe
Art Direction & Photography Miriam Martín Price
Photo Assistant Luca Iani
Models Ana Pastor & Tyson Eleben
Styling Anaïs Ibáñez
MUA Patri del Moral
Production Miriam Martín Price
B E H I N D T H E S C E N E S & O U T-T A K E S
K I N D W O R D S
"Miriam's work was impeccable and I specially liked how straight-forward our communication was. She listened to our budgetary needs and made everything possible to adjust without compromising the quality of the work. Our vision happened to align perfectly and feedback ran smoothly both ways. It's clear she's mastered doing exquisite work on tight deadlines as she managed to even fit extra shots and compositions in an already packed schedule."
Jorge Medina, Marketing Director
