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凤凰吉象品牌IP设计-打造东方文化IP新物种Oriental Culture IP
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品牌介绍:“凤凰吉象” 是凤凰卫视集团凤凰数字科技旗下自主孵化的新文创品牌。依托凤凰卫视集团全媒体平台优势和凤凰数字科技的高新技术能力,以优秀传统文化为内容生产核心,以数字互动艺术展演为平台,致力于构建图书、动画、研学课程、文创商品、快闪、数字艺术展、落地主题馆为一体的产业生态模式。
项目背景:2018年12月,凤凰吉象品牌依托于故宫博物院和凤凰数字科技联手激活“国宝计划”战略大方向,应势而生;2019年,凤凰吉象推出以传统文化 + 潮流解构+非遗体验为一体的宋潮游乐园展览子品牌,在香港、广州、绍兴和澳门成功落地巡展;随着品牌知名的不断扩大,凤凰吉象的品牌IP角色仍有提升空间;2020年初,凤凰吉象与赤犬制造所展开合作,对凤凰吉象品牌IP形象进行全面升级。
Brand introduction: "Phoenix Jixiang" is a new cultural and creative brand independently incubated by Phoenix Digital Technology of Phoenix Satellite TV Group. Relying on the advantages of Phoenix Satellite TV Group's omni-media platform and the high-tech capabilities of Phoenix Digital Technology, with excellent traditional culture as the core of content production, and digital interactive art performance as the platform, we are committed to building books, animations, research courses, cultural and creative products, and pop-ups. , Digital art exhibition and landing theme pavilion as one of the industrial ecological model.
Project background: In December 2018, Phoenix Jixiang brand relied on the National Palace Museum and Phoenix Digital Technology to jointly activate the strategic direction of the "National Treasure Plan" and emerged in response to the trend; in 2019, Phoenix Jixiang launched a traditional culture + trend deconstruction + Africa The Songchao Amusement Park exhibition sub-brand, which integrates cultural heritage experience, successfully landed in Hong Kong, Guangzhou, Shaoxing and Macau; with the continuous expansion of the brand’s reputation, there is still room for improvement in the brand IP role of Phoenix Jixiang; in early 2020, Phoenix Jixiang and Redog Manufacturing Co., Ltd. started cooperation to comprehensively upgrade the IP image of the Phoenix Jixiang brand.

合作主体:
品牌方:凤凰吉象(北京凤凰数字科技有限公司)
设计方:赤犬制造所(广州赤犬制文化发展有限公司)
Cooperative subject:
Brand: Phoenix Jixiang (Beijing Phoenix Digital Technology Co., Ltd.)
Designer: Red Dog Manufacturing (Guangzhou Redog Culture Development Co., Ltd.)
WECHAT:赤犬制造所
MAIL: ben@redog.com.cn
TEL: +86 15975588653
ADD:中国广州越秀启明二马路10号后座
Back Seat, No. 10 Qiming Erma Road, Yuexiu, Guangzhou, China
凤凰吉象品牌IP设计-打造东方文化IP新物种Oriental Culture IP
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凤凰吉象品牌IP设计-打造东方文化IP新物种Oriental Culture IP

627
4.7k
29
Published:

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