Viharsarok - Apple Pie & Gingerbread
Our clients approached us seeking to rebrand and repackage their brewery, aiming to make a bold entrance into the thriving craft beer industry. While local sales were booming, national recognition remained elusive due to a lack of branding and packaging strategy.
Our mission was clear: create a compelling marketing and branding concept to elevate their presence in a saturated market. This led us to embark on a comprehensive rebranding effort, highlighted by the launch of special edition packaging just before Christmas, featuring delicious apple-pie and gingerbread flavours. These designs, with their limited-time seals, exuded a premium and festive appeal.
Inspired by the inviting aroma of Christmas cookies, we incorporated hidden emojis and utilized 3D varnish foil for a delightful tactile experience. The festive packaging was an instant hit, sparking demand for gift boxes and branded beer glasses.
Our design achieved recognition on esteemed platforms such as Packaging of the World, and the French Favourite Design team is set to feature it in their 2021 edition. It garnered acclaim from consumers and industry experts alike, inspiring our client to introduce 12 limited-edition beers in 2021, each unveiling a new flavor monthly.
This journey showcases the transformative power of design within the craft beer landscape.
Creative Concept by Natalia Farsang-Bajczi
Art Direction by Bianka Kun
Photography by Viera Virág Andrusch
