#WeOweYou
Reliance Jewels celebrates its anniversary every year with a special collection called Aabhar.
It's a way of showing gratitude to all its patrons who have supported and made the brand a part
of their lives all through these years.
We created a campaign that brought out this feeling of gratitude through #WeOweYou,
We created a campaign that brought out this feeling of gratitude through #WeOweYou,
a happy emotional campaign that highlighted all the stories and interactions of people with our brand.
The campaign consisted of a film, print, OOH, instore collaterals, digital contests, engagements, etc.
The campaign was also extensively featured on the leading industry media portals.
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Film
