STREET CUISINE is French-inspired street food cuisine to take away, share and snack.
Freshly prepared and perfect for lunch, snack or dinner. The brand puts an emphasis on fewer but high quality dishes and regional ingredients to put tastiness first.
The takeaway and delivery dishes are sold in environmentally friendly, plastic-free packaging to keep the ecological footprint low. Even the stickers produced for sealing are vegan, using a plant-free material that uses significantly less water to produce and ink to print.
The brand design is based on the emotions of classic a la carte food and modern street food. The branding aims to communicate the exclusive quality of the food with the brand still feeling accessible to audiences.
The color scheme is inspired by the classic french national colors and adapted to more earthy, warm and subdued tones. Playful but simple outline illustrations, patterns and icons add a twist to the branding and provide flexibility to communicate any needed topic. The entire visual identity is meant to build a basis to emphasize the more contrasty, vibrant and tasty food photography which also references the color scheme of the brand.
