This is a small Direct Marketing piece I did at Leo Burnett and that I really feel proud of.
It is simple, cheap and easy to implement and it was one of the most accurate DM's I've ever done.
Here's an english example of how the letter worked...
Mr. John Sample
El País
Calle Pradillo 54,
28008
Madrid
Dear Joe,
We would like to let you know about a problem that we’ve been experiencing with the press for several years now.
As you already know, Jerry, WWF (World Wildlife Fund) is one of the biggest and most efficient independent international organizations dedicated to the preservation of Mother Nature. We are involved in numerous projects throughout the year and we find that frequently, Justin, the press refers to us by different names.
And believe us, Jack, it’s a real mess.
The World Foundation for Wildlife, the Foundation for the Conservation of Wildlife, the Environmental Conservation Foundation, the Foundation for the Protection of Wildlife and Nature, or even the Association for the Protection of Panda Bears.
These are just a few of the names that we see in the press on a daily basis, Jason, and as you can imagine, this doesn’t help us at all when it comes to capitalizing on our various efforts as an organization.
Jeff, we are really hoping you could help us with this matter. To this effect, we are sending you a brief WWF Institutional Guide containing useful information about our organization, in the hopes that it will clear up any doubts you might have when it comes to reporting all of the good news that we intend to share with you in the future.
Because we all like to be called by our proper name. Right, John?
Sincerely,
Communication Department
WWF
