Project Type: Personal
*This was a capstone project for one of the courses I enrolled in. We had to think of an imaginary client, brainstorm naming options as well as concept and develop logo design and branding for the client.*
Description: Treepul Zen is a mobile app which helps people residing in metropolitan cities to indulge in mindful meditation while listening to plant heartbeats. It encourages interaction with the nature around them by having a potted plant as a meditation buddy.
The purpose of this app is not only to encourage people to meditate but also to educate them about the deep rooted purpose of meditation.
Mark: The mark is inspired from the heart-shaped leaf of Ficus religiosa, a.k.a the Sacred Fig or Peepal Tree, which has a deep rooted history with meditation and also has a number of medicinal benefits.