Client: Pēta Street Food
Typeface: Sharp Grotesk by Sharp Type
Concept Development & Brand Identity
The visual direction is primarily based on an approach that combines modernity with authenticity. The aim of the concept is to visually inform consumers of the cuisine that is being served through two different sets of chic and neatly illustrated icons. The illustrations are of well-known cities in Greece that serve gyros, and they highlight the different landmarks through flat skylines. Also, they showcase the freshness of the food being delivered from Greece to Saudi Arabia with tiny details of the running chef, the boat, and the airplane delivering the food.
A branding proposal for Pēta serving Greek street food on the go in Saudi Arabia.
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