IKEA For Our Planet
The task was to present sustainable IKEA textiles and why they are good for people and our planet.
Since IKEA's communication targets everyone, I've created a friendly world using spheres with different motion expressions as main characters of the story.
ILLUSTRATING Materials
When talking about various materials, I'm using The Earth as a device. Different textiles have different benefits for our whole planet. Turning the globe into cotton, lyocell, linen and polyester illustrates that.
FAMILY Aspect
The friendly world of spheres was created to convey the message that IKEA is for everyone.
We're all different, but we all live on the same planet.
