Shout! Factory approached us with the task of rebranding their identity animation. The logo would be used to intro all of their content on DVD, Blu-ray as well as streaming service. After some thought on their previous animation and its recognition and reputation, we decided to put together something abstract and dynamic, that played off the old "snow" screen that viewers are so accustomed to. The storyboard below was presented and approved by the client, and the animations were completed with color variations for different genres.