Cadbury Chocolate Bar Raya Edition —
A 'sweeter' exchange during Hari Raya!
The creative brief for this project is to design a seasonal packaging design for a chosen food product. The season chosen is Hari Raya Aidilfitri season for the Cadbury Dairy Milk Chocolate Bar.
The main idea that is implemented to this project is that the Cadbury Chocolate Bar is designed as a (sweeter) alternative to the 'duit raya' tradition in Malaysia during eid season for the children to enjoy as well as learned the idea of giving (Sedekah).