Seasonal Food Packaging Design - Nian Gao (Chinese Rice Cake) :D
-Nian Gao is a Chinese New Year dessert. In Malaysia, people usually eat Nian Gao with coconut shreds.
-The objective of this packaging design is to provide the consumer with convenience, shelf appeal, and an unique experience of packaging.
-Target audience is young generation so that the packaging is more to cute design.
Ideation
The name Nian Nian Gao is mean "year year high" in Chinese. It means that bless people have improvement in work and better life year by year.
Logo design arrangement
Final logo and Brochure
Packaging layout and labelling
Final packaging design for a pack of Nian Nian Gao
Final packaging design for Nian Nian Gao as a gift
Greeting Card
Business Card
Hope you all like it :D
