Project Type:
Client/In-house.
Scope of Work:
Packaging design.
Concepts, Brand Attributes & Customer Persona:
Each brand has a different background, personality and target audience based on the region, theme, market positioning, etc.
General Overview:
As an in-house graphic designer working for a fragrance house, part of my responsibilities included creating conceptual packaging designs for various consumer products (FMCG) across SAMEA region (South Asia, MENA & Africa).
For each category (personal care, home care, and fabric care) and design, the objective was inspiring and guiding our clients on how to communicate the essence and the story of the fragrance/s on the label of the product.
Throughout my journey of almost 3 years, I’ve made around 240 designs. The following collection presents some examples of the work (Brand names were replaced with generic logos for confidentiality reasons).
