Đậu is a Vietnamese brand that offers a range of multi-flavoured peanuts. The word ‘Dau’ essentially translates to ‘peanuts’. Colloquially, it also means ‘taking life with a pinch of salt’. For their product packaging, I designed and developed the character of the Dau Peanut who is carefree, and experimental. He loves to dance, and occasionally dress-up as a dragon. The Dau Peanut lives his life in bright colours, taking each day as it comes.