These coasters would be placed in bars around New Haven that are frequented by college students. They mix bank lingo in with typical break-up lines and pick-up lines, creating a cheeky piece to entertain and persuade you while out on the town.
Multiple in-branch banners were created with a theme of membership, mortgages and savings.
11 x 17 poster reiterating the information found on the coasters. These would go up primarily on and around college campuses.
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Connex Credit Union was looking for exploratory work to be done as they were thinking about a soft rebranding. This campaign concept was geared t Read More