For the launch of Bolthouse Farm's new product, Shakedowns, Proximity sought out people online tweeting and posting on Facebook about their food cravings and sent them a customized video complete with a personalized craving crushing ballad and sometimes dance...all in real time.

 

We wrote, shot and editted more than 70 videos in 9 days....even had an NBA star join us for a morning.

 

AWARDS
2014 FAB Awards – Advertising Effectiveness
2014 Applied Arts x3 – Online Campaign, Viral, Branded Content