Mac N Pie - The eastern food you love.
- We have been through multiple stages in this project, starting from brand awareness till brand positioning enforcement.
- We have been through multiple stages in this project, starting from brand awareness till brand positioning enforcement.
- The name itself -Mac n pie- was relatively unfamiliar to the audience in Mansoura. Plus, it’s not easily perceived as a destination for eastern food, otherwise;it is mostly perceived as a fast food venue.
That’s why we managed to do some tactics to explain and clarify the name implemented outdoors and on social media channels.
* Our goal regarding the brand positioning is to have Mac N Pie trusted as the ultimate destination for a premium quality eastern food. Thus, to achieve this, we maintained a unique design style, communication, and brand tone. *
Finally, we added the human sense and demonstrated the restaurant’s sections and target profiles through the experience shooting, which added a lot btw ; )
** Enjoy the full project and don’t forget to leave your comment :)
Sectors:
A) Food photography.
B) Experience shooting.
C) Outdoor campaign.
D) Indoor posters.
E) Social media management.
Sectors:
A) Food photography.
B) Experience shooting.
C) Outdoor campaign.
D) Indoor posters.
E) Social media management.
- Credits:
Creative director: Shika
Art Director: Kareem Nagy
Senior graphic designer: Hani Jamal
Motion designs: Kareem Nagy - Omar Ayman - Aya Ashraf
Photography: Kareem El Saba
Food styling: Basma Shalaby
Content creation: Mariam Hamed
Presented by: Omar Ayman
Creative director: Shika
Art Director: Kareem Nagy
Senior graphic designer: Hani Jamal
Motion designs: Kareem Nagy - Omar Ayman - Aya Ashraf
Photography: Kareem El Saba
Food styling: Basma Shalaby
Content creation: Mariam Hamed
Presented by: Omar Ayman
Be Patient, Some fun is loading
