Rationale:
We were tasked to create awareness around the Absa Gallery and Philiswa Lila’s exhibition on digital platforms. So to strike two birds with one stone, and gave our audience a 3D virtual glimpse into Philiswa's exhibition, giving her audience taste of what to expect while building hype around the Absa Gallery.
This campaign also includes a YouTube teaser of the exhibition which garnered more than 560 000 views in as little as 9 months.