Working with the Iris Worldwide team, Velvet Spectrum created the visual identity for Airo Brands by developing a series of stills and 4K animations illustrating each of the "Mind Frames" offered by the brand's collection of high-quality cannabis products.

Airo is dedicated to delivering an elevated cannabis experience with a custom ceramic atomizer that provides a consistent vapor and various cartridges that allow users to curate a state of mind with each high.

Our team was tasked with directing and animating eight "Mind Frames" that included two brand hero images and six sensations:

- Passion

- Happiness

- Creativity

- Chill 

- Sleep

- Energy

Bold color and purposeful motion are the driving forces behind our work; this project offered an excellent opportunity for us to explore how the Airo colors and moods could be brought together to tell complex and exciting stories all within a short animation loop.

The development process allowed for playful experimentation and offered us the chance to push our skills in C4D in order to create these custom forms with dynamic, fluid animations as well as focused still images.