FASTE by AirFrance - Branding & Visual identity
FASTE is a premium airline service offered by AirFrance. It serves to clients the best quality of comfort while their journey.
Challenge
Since FASTE is not a rebranding, I had to come up with fresh ideas. FASTE is supposed to have a premium and luxury image. I also wanted to build a welcoming Look and Feel for FASTE at the same time.
Solution
By doing some studies on what is really 'premium' product, I ended up using modernity, purity and classic aspects. I got my inspirations from high-end french fashion brands to make FASTE a french premium but yet an accessible service.
This project is not a La Première's rebranding. It is a fictive project. The direction was arbitrary.
