Forthy is an industry changing lifestyle brand that is rooted in its connection to nature, human connection travel and the exploration of life. A collection of ideas, brands & products that come from all parts of the world. Each doing all sorts of good.
Visual Overview: simplistic, beautiful, logical, have longevity and above all reflect our creativity.
The logo break in the background brings depth and transition to the logo.
I considered a version where the top half moon is black in the logo above. and the mountain is deep blue. Basically allowing the logo to flip over and have it look like an iceberg cresting into the sea.
Brand Statement: May our mission make the difference. To create, curate and share the most unique and well made products, while striving to improve the way things are made and the impact that we have on the world around us. To design incredible products that create incredible impact.
The logo needed to be versatile and customizable:
It needs to look good on multiple categories of product and media (t-shirt, hat, beverage, homegoods, travel accessories, etc…)
The conpany will eventually use this logo to create additional versions (Artists collaborations, brand collaborations, etc...)so it needs to be strong and universal.
Emotional Message: We The companywant the logo to feel warm and inviting. We want
it to be recognized as a symbol for good
Typography: Any font that seems to blend with the brand element is ok but the company do like the following fonts Din Pro Font and the Dyslexie font