Nike Air Zoom Infinity Tour
Pushing the boundaries of human potential on the links, Nike collaborated with Brooks Koepka to bring life to the company’s most innovative golf shoe at the time – the Nike Air Zoom Infinity Tour.
Brooks Koepka is known for his outspoken, direct and fun personality that became the leading mantra for one of the most robust campaigns that I have led and created from conception to final execution. I drove the creative strategy, plug-and-play approach to the campaign through multiple seasons that stretched from serious bits of authentication of the product innovation (Behind the Design video) to the more fun social videos that spoke to Brooks’ colorful personality and shoe characteristics. It was a major undertaking collaborating with multiple agencies such as MBS and ILOVEDUST to bring this story to life throughout 2020.
Credits:
Creative Director – Damion Triplett
Lead / Art Director – Inese Silina
Agency – ILOVEDUST
Director – Keane Shaw
Behind the Camera – Thomas Davis, Greg Wade
“Behind the Design” Agency – MustBeSomething
“Behind the Design” Agency – MustBeSomething
