The concept idea starts from history of the Italian territory. In the 15th century, some cities were divided into districts, sestiere identified the sixth part of a city.
Studying sestieri, I’ve obtained ten shapes through a square grid, using circles, squares and triangles. The shapes belong to both sestieri families: Milano and Cortina.
The dynamism takes shape from the logo: a container of 4 quadrants, each of them will contain in turn, one of system shapes, creating an infinite combination of logos.
System Identity applications
The system becomes more versatile with this Alphabet and letters was made using the same grid of the basic identity shapes.
Full case video
