![brand identity branding dynamic identity Games graphic design Italy Logo Design Olympics sport winter](https://mir-s3-cdn-cf.behance.net/project_modules/1400/830a1d108076221.5fb5903ab231c.jpg)
![brand identity branding dynamic identity Games graphic design Italy Logo Design Olympics sport winter](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b4c1e9108076221.5fb5903ab299c.jpg)
![brand identity branding dynamic identity Games graphic design Italy Logo Design Olympics sport winter](https://mir-s3-cdn-cf.behance.net/project_modules/1400/067dfd108076221.5fb5903ab4283.jpg)
![brand identity branding dynamic identity Games graphic design Italy Logo Design Olympics sport winter](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ae623d108076221.5fb596bb83aa5.jpg)
![brand identity branding dynamic identity Games graphic design Italy Logo Design Olympics sport winter](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d643c3108076221.5fb5903ab1ca9.jpg)
The concept idea starts from history of the Italian territory. In the 15th century, some cities were divided into districts, sestiere identified the sixth part of a city.
![brand identity branding dynamic identity Games graphic design Italy Logo Design Olympics sport winter](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c9e8ca108076221.5fb5903ab09d9.jpg)
Studying sestieri, I’ve obtained ten shapes through a square grid, using circles, squares and triangles. The shapes belong to both sestieri families: Milano and Cortina.
![brand identity branding dynamic identity Games graphic design Italy Logo Design Olympics sport winter](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e12523108076221.5fb596bb83125.gif)
The dynamism takes shape from the logo: a container of 4 quadrants, each of them will contain in turn, one of system shapes, creating an infinite combination of logos.
![brand identity branding dynamic identity Games graphic design Italy Logo Design Olympics sport winter](https://mir-s3-cdn-cf.behance.net/project_modules/1400/879037108076221.5fb5903ab60ea.jpg)
![brand identity branding dynamic identity Games graphic design Italy Logo Design Olympics sport winter](https://mir-s3-cdn-cf.behance.net/project_modules/1400/39f589108076221.5fb5903aaff90.jpg)
System Identity applications
![brand identity branding dynamic identity Games graphic design Italy Logo Design Olympics sport winter](https://mir-s3-cdn-cf.behance.net/project_modules/1400/012f72108076221.5fb5a1adc3db0.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d6efca108076221.5fb5b370ad27b.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9bcae0108076221.5fb5b370ad8d2.jpg)
The system becomes more versatile with this Alphabet and letters was made using the same grid of the basic identity shapes.
![brand identity branding dynamic identity Games graphic design Italy Logo Design Olympics sport winter](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cf3542108076221.5fb59ee0b1afe.gif)
![brand identity branding dynamic identity Games graphic design Italy Logo Design Olympics sport winter](https://mir-s3-cdn-cf.behance.net/project_modules/1400/921f1d108076221.5fb5903ab5797.jpg)
Full case video