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2018 Awards Dinner: Takeaways and Tools for Success

2018 Annual Awards Dinner: Takeaways and Tools for Success
At the AWC Seattle Annual Awards Dinner on June 20, guests recognized scholarship recipients Marta Gamez and Sarah Appel, celebrated Star Award winner Lorraine Howell and heard from keynote speaker Margaret Price, Principal Design Strategist at Microsoft. Photos of the event are below.

Margaret’s engaging talk went over the principles of inclusive design, while also illustrating the extensive impact it has had on our daily lives. While a summary can’t compete with hearing the words straight from Margaret, the mission behind inclusive design is just too good not to share.

Recognize exclusion

Inclusive design is about solving problems by first recognizing a designer’s personal bias. It is more than just having a particular political stance or religious upbringing it is understanding that people design based on their personal experiences, which likely excludes a segment of the population. For example, if I am right-handed, I may design concepts that exclude the left-handed population without intending to. Everyone has a disability, whether it is race, age, sex or physical. Inclusive design is about designing for everyone.

Learn from diversity

Every individual brings a unique perspective to the design process. It is people who are at the center of innovation, and it is people who adapt, replicate or improve upon these creations. Just look at Facebook. It started as a way for college students to network, but now grandma can keep up with old classmates and her family in another state.

Solve for one, extend to many

Designing for a disability provides opportunity for all. For example, closed captioning was created for the deaf community. Now, closed captioning can be found in airports or in sports bars because even people who are able to hear find it useful if they watch with the volume muted, or are just watching across a room. Designing for the extreme allowed for application to people temporary disabled due to circumstance.

Margaret reminds us that design for 7 billion starts with design for one.

For further reading recommended by Margaret:

2018 Awards Dinner: Takeaways and Tools for Success
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2018 Awards Dinner: Takeaways and Tools for Success

While serving as the Social Media Manager for the Association for Women in Communications - Seattle Chapter, I wrote news and feature articles fo Read More

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