Nick Dachris
Portfolio Samples
Portfolio Samples
The peak of my professional experience in visual communications, with 74 published products across various sectors, is summed up in this 7-piece showcase.
Most of my roles started in graphic design and finished in extensive branding as clients would rather trust a designer, not a marketer, to determine their brands and corporate identities.
Still, the cognitive schema remains fixed, regardless of status and influence on business development: I am a designer. It is possible that not all designers are capable of branding better than marketers. I think marketing is a great asset to design and design a great asset to marketing. In fact, the combination of marketing and design might as well be used as a definition for branding. But such a definition would miss out the linguistics and the ethics of branding, misleading us to believe that branding is just a few pics and stats put together into a reputational stereotype. Far from it. My career has been shaped by the very necessity of business heads for successful interpretation of their visions and values into coherent brand identities. Only semiotics and logical analysis can make this happen. In 16 years of engagement with commercial arts in practice, study and teaching, I have painstakingly developed outstanding analytical skills that result in combining the spiritual with the scientific to generate business profit, whether it comes to fiction and magic or medicine and science, or education, or advertising.
I am now offering full brand management and coordination between marketing and graphic sources. I am interested in businesses with socially responsible growth and development plans, of all scales.
Most of my roles started in graphic design and finished in extensive branding as clients would rather trust a designer, not a marketer, to determine their brands and corporate identities.
Still, the cognitive schema remains fixed, regardless of status and influence on business development: I am a designer. It is possible that not all designers are capable of branding better than marketers. I think marketing is a great asset to design and design a great asset to marketing. In fact, the combination of marketing and design might as well be used as a definition for branding. But such a definition would miss out the linguistics and the ethics of branding, misleading us to believe that branding is just a few pics and stats put together into a reputational stereotype. Far from it. My career has been shaped by the very necessity of business heads for successful interpretation of their visions and values into coherent brand identities. Only semiotics and logical analysis can make this happen. In 16 years of engagement with commercial arts in practice, study and teaching, I have painstakingly developed outstanding analytical skills that result in combining the spiritual with the scientific to generate business profit, whether it comes to fiction and magic or medicine and science, or education, or advertising.
I am now offering full brand management and coordination between marketing and graphic sources. I am interested in businesses with socially responsible growth and development plans, of all scales.
