UX/UI
Lead generation Landing page
Tools: Figma
The Goal
The famous perfume company D.U. wants to improve its lead generation. The brand also needs to reaffirm the correct, classy and joyful communication style towards its audience. 65% of D.U.'s customers are women aged between 25 and 65.
The Idea
What better time to do that than the Winter holiday season?
And what a better way to show it than to bring the Christmas presents in?
So every new customer gets a discount coupon. Everyone is also engaged in a Christmas giveaway.
The only thing they have to do to get the coupon and participate is to Sign up.
The Design
The landing page design is based on a simple structure:
- Call to action text and a counter which reminds you to enter now.
- Simple explanation: The prizes and how to get them.
- Sign Up form.
- Call to action shopping button.
- Footer with social media and store links.
The Copy
The copy is short and goal-oriented, leading to the simple purpose to Sign up, get your discount and shop.
The Shopping
After signing up, you're kindly reminded that even if you don't win, you can use your -10% coupon till next years Valentines day. The main words you read are "use before". After you've entered the giveaway draw, you can start your Christmas shopping by just clicking on the big button "Shop now".
🎄Merry Christmas!🎄
