Point de Croix is a combination of fixing ripped clothes and professional dry cleaning.
The "point de croix" is a sewing technique and pattern, which is introduced in the logo as two silver needles with an abstract curled thread underneath.
Sewing material and fabrics are used together with carton to fabricate the stationery and packaging.
It is important to show that it is a professional place with the know how to treat respectfully premium and delicate clothes.
The Identity is a modernized retro black and white style using modern fonts with a touch of serifs fonts to create variation and elegance.
This project is for a self owned business.