The project will focus on putting together a campaign to educate and encourage girls to feel more confident in learning about the trade industry and hands on skills. The campaign will give them the opportunity to gain workshop experience on the different tools, how they’re used, and for what. They will also be able to get experience in different trade work such as carpentry, painting, engineering and more!
After some logo development and refinement, i came up with a logo that was simple yet suited the target audience.
The mailer box is the main product featured within the brand identity. It will be available for those who become a member through subscribing.
The membership cards will give members access to their choice of workshop experience, whether it be the 2 weeks free classes, 3 months workshop classes or 6 months. The workshop classes will give them an opportunity to gain knowledge and skills.
The t-shirts represent the brand identity and will also be included in the mailer box for members to wear out in public and to their workshop classes.
The mask is suitable for the members as they will be required to wear a mask due to the circumstances with COVID-19.
The posters will be distributed within schools where the target audience are able to see it in class and outside during recess and lunch time
I created the website through WIX which is a free website builder that includes free templates for multiple uses, which made the process easier.
The Instagram page will allows users to gather more information about the campaign, be involved and be able to see different workplace classes