The main design graphic of the project, this poster would be used to engage audiences and advertise.
Used as a guide to help users on their camping journey.
Instagram Social Platform
Used as a way to engage users on a social platform. The campaign will be able to advertise and promote user interaction by asking the user to upload their camping experiences with the #neverendingsunsetmildura
The survival kit can be bought on the website and will contain items that can be used on the camping trips you take. The mailer box is the packing in which the booklet and survival kit will be shipped.
Website Social Platform
A hub for the campaign. This website is to help the user learn more about what Mildura is and what this campaign contains. It also allows to use of forums to create that online social interaction in which users can converse, plan trips and give advise.