Geometric Pieces
We collaborated with GAHWA, the small factory that manufactures bathroom and kitchen items such as dishcloths, scrubbers, and shower towels.
The product we chose to exchange ideas with the commercial potential in mind from the beginning of the collaboration is the scrubber. Despite being a product that is always used, which was considered only as a consumable without any value, we wish to give new value to the scrubber.
GAHWA, the product factory we collaborate, means a happy home. In Asia, there is a proverb that everything goes well when the family is happy. And good proverbs had being preserved as framed caligraphy and kept in home for decades. From that idea, we developed the Logo as framed shape. Also we made a slogan with the maxim that old but has value till these day.
