We were approached by Kettles Talent Networks, Bangalore, to develop the beautiful neon lit festive backgrounds
for the Nalli Silks Diwali campaign. Every year for Diwali, Nalli Silks works on a unique campaign & this year we were approached to develop the backgrounds and do the composition of the photographed images of talent onto these created images. The job required us to create 3 unique spaces, one is a living room, another a room with a balcony and one backyardgarden. The architectural elements like walls, grills, railings, stairs etc. were neon lights through which the space had to be lit. We then explored angles within these 3 spaces to create an entire campaign of 12 images.
For each layout we were provided two main colours for the neon shades that we had to combine in a way to create the gradation of light in the space. The task was interesting and challenging with lot of details, architectural elements, vegetation etc. to be first created and then lit in this unique manner. We are happy to showcase this wonderful project.
Client _ Nalli Silks
Production _ Kettles Talent Networks
Art Direction _ Jayanarayanan Kakkara
Photography _ Kapil Ganesh
Direction & Client Co-ordination _ Krishna Maheshwari
Cgi Lead _ Kalpesh Patil
Modeling & Layouts _ Kiran Batle
Shading & Lighting _ Kalpesh Patil
Render Management _ Mithun Tailor
Post Production _ Shrikant Jakkula & Kalpesh Patil