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    The sophisticated and distinctive Demoiselle identity was created to promote a line of fine women’s intimates. Demoiselle in French signifies “yo… Read More
    The sophisticated and distinctive Demoiselle identity was created to promote a line of fine women’s intimates. Demoiselle in French signifies “young lady” or, as illustrated in the brand identity, a dragonfly. From the ligatures and weight of the slab serif typeface, through the delicate yet colorful shapes of the dragonfly, Demoiselle’s identity balances elegance and style with playfulness and femininity. As a continuation of the brand essence, the packaging family was designed to emphasize distinction and sensuality through the use of curvilinear shapes and lines. Read Less
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Packaging & Branding - Women Undergarnment
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